BRCC Takes on Sturgis 2017!

By June 26, 2017Uncategorized

We are excited to announce that Black Rifle Coffee is going to be the official coffee served at the Buffalo Chip during the 77th Sturgis Motorcycle Rally! We will be posted up August 4th-12th at two separate retail locations on the Buffalo Chip Campgrounds in Sturgis, SD selling bags of coffee and merchandise. Our spots will be located out of CrossRoads, the main vendor area, as well as a location at Bikini Beach. We will not be serving coffee out of our retail locations, however, The General Store, Stage West Cafe, SideKick Concessions, SpeakEasy Pub and Grill, and Sturgis Rider Cafe will be exclusively serving Black Rifle Coffee. So be sure to drop by and grab a cup (or two 😉 )!

Each year between 400,000-600,000 patrons attend the Rally, so you know some insanely fun shenanigans are going down! While you’re busy checking out all that Sturgis has to offer, make some time for the Freedom Celebration on Thursday, August, 10th, which Black Rifle Coffee Company will personally be attending. This celebration is a tribute day full of patriotic events, speeches, and performances all of which recognize and honor our military. Come say ‘hello’, as we are out mingling with guests and paying our respects.

As if you need another reason to come hang at Sturgis, there will be all sorts of contests, races, and live music taking place. A beard and mustache contest with different facial hair categories judged by a panel of celebrity judges will have you ‘oohing’ and ‘ahhing’ for sure. Not to mention an array of tattoo contests, the legendary Sturgis 5K, an assortment of rally races and rides, and a pub crawl with the mayor will take place! Of course you won’t want to miss the bands playing all throughout the week, which include Blink-182, George Thorogood, Lynard Skynard, Shinedown, and the infamous Ozzy Osbourne, just to name a few. I’ve also been told of pickle licking, fake orgasm, and air sex competitions, which I have not yet found myself extensively looking into. There is much to see and experience at the 77th Sturgis Motorcycle Rally.. Good thing Black Rifle Coffee will be there to fuel you throughout the day and recharge you after some nights of intense partying!



The Buffalo Chip Campgrounds are located at 20622 Fort Meade Way Buffalo Chip, SD 57785.



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